Advertising & Art: International Graphics from the Affiche to Pop Art
Skira, 2007 - Art - 215 pages
An unbelievable collection of posters documenting the historic influence that art and advertising have had on each other since the end of the Nineteenth Century and throughout the Twentieth. The collection starts with the beginnings of poster art, which took place in close contact with popular graphic design and the dominant painting styles of the day. Creators like Jules Chéret, Alfons Mucha and Marcello Dudovich appeared. Between the wars there was a greater awareness of advertisings need to communicate using its own specific language and procedures; and artists such as Depero, Prampolini and Sironi established themselves successfully in the poster field. The profession of graphic designer has continued to evolve to this day, with Roberto Sambonet, Bruno Munari, Armando Testa, Max Huber and others, leading ultimately to fascinating contributions from artists such as Mario Schifano and Andy Warhol.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Examples of Advertising Graphics from
The origins of modern commercial
3 other sections not shown
1972 Bibliography Achille Bertarelli P.P. Achille Bertarelli Posters advertising graphics affiches Andy Warhol artist's proofs Bauhaus Campari Cappiello Castello century characters Chéret cm no publishing colour silkscreen communication Compasso d'Oro composition conserved copies Courtesy Fondazione Marconi created d'Arte delie Stampe Achille Depero donated by Federazione Dossier Edizioni exhibition Federazione Italiana Pubblicità figure forms Fortunato Depero Galleria pluraebello Ginex Grafiche graphic artist illustrated industrial issue Italian Italy language Leonetto Cappiello magazine Marangoni Marcello Dudovich Marcello Nizzoli Mario Mario Sironi Mel Ramos Metlicovitz Milan Raccolta Mimmo Rotella modern Mostra Mourlot Munich Olivetti organisation painter painting photographic Pica Pirelli poster artists poster colour lithograph poster design printed production promotional Pubblicità di Milano publishing information Raccolta pugno nell'occhio Raccolta delie Raccolta delle Stampe reproduced Ricordi Rinascente signed silkscreen Sironi Stampe Achille Bertarelli Stampe Bertarelli style technique tion Triennale di Milano typographic vertising visual