Advertising & Art: International Graphics from the Affiche to Pop Art

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Claudio Salsi
Skira, 2007 - Art - 215 pages
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An unbelievable collection of posters documenting the historic influence that art and advertising have had on each other since the end of the Nineteenth Century and throughout the Twentieth. The collection starts with the beginnings of poster art, which took place in close contact with popular graphic design and the dominant painting styles of the day. Creators like Jules Chéret, Alfons Mucha and Marcello Dudovich appeared. Between the wars there was a greater awareness of advertisings need to communicate using its own specific language and procedures; and artists such as Depero, Prampolini and Sironi established themselves successfully in the poster field. The profession of graphic designer has continued to evolve to this day, with Roberto Sambonet, Bruno Munari, Armando Testa, Max Huber and others, leading ultimately to fascinating contributions from artists such as Mario Schifano and Andy Warhol.

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Contents

Advertising art
11
Examples of Advertising Graphics from
59
The origins of modern commercial
95
Copyright

3 other sections not shown

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About the author (2007)

Giovanna Mori is Curator of the Print Collection. Claudio Salsi is Director of the Civic Collection of Appliqués and Engravings (Bertarelli Collection) at the Castello Sforzesco, Milan, Italy.

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