Advertising as CommunicationAdvertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. |
Contents
The origins and development of advertising | 15 |
The new advertising | 39 |
The new media | 55 |
The effects of advertising 122 | 72 |
What do advertisements mean? | 86 |
Semiotics and ideology | 114 |
Notes | 136 |
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Common terms and phrases
78 Rank adver advertising language Advertising Standards Authority Agencies alliteration American Anacoluthon antanaclasis appear argue associated attention attract audience Barthes brand British broadcasting campaign caption century cigarettes codes colour commodities communication companies connotation consumer content analysis criticism cultural Daily drink economic effects elements example Expenditure 000 feelings film Flora margarine function GUY LAROCHE Harmondsworth ideology industry influence instance JOTUL kind London look Ltd for plate magazines mass media meaning ments metonymy newspaper circulation newspapers objects particular Pears Pendleton Woolen Mills Penguin person persuasion photographic picture popular poster programme radio Raymond Williams readers relation repetition rhetorical figures Rowntree Mackintosh semiotics signified signs slogan Smirnoff soap social society stereotypes style suggests symbols synechdoche techniques television things tising Total TV commercials usually values visual woman words