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Functions of Pointofpurchase Advertising
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advertising agencies advertising manager advertising program appeal brand buyer campaign cardboard cent code number color companies company's copy cost creative dealers decals distilled beverage distribution distributors effective executive field floor full-color home office idea important impulse buying increase industry inks integration Jell-O Johnson & Johnson lithographed magazine manufacturers medium ment merchandising metal method motion national advertising of-purchase package design paper percentage piece placement planning plastic point of sale point-of point-of-pur point-of-purchase advertising point-of-purchase material point-of-purchase program point-of-purchase supplier point-of-purchase unit POPAI possible posters pretesting printing problem professional installation purchase quantities radio reproduction retail retail outlets Robinson-Patman Act sales manager sales promotion salesmen self-liquidating self-service selling shelf shipment shopper signs silk screen space sumer supermarkets television theme tie-in tion Total number transparency trend vertising window