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PREFACE to the Revised Edition
NATURE AND PURPose of Advertising
Advertising in Relation to Literature
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adver advertiser's advertising copy Alexander Hamilton association audience automobile average beauty better Big Ben Bon Ami brakes brand campaign character class publications coffee color Company construction copy-writer cost course Cutex dealer display effect emotional appeal evidence example express fact famous flavor ginger ale give Hamilton Institute headline human-interest idea illustrates important impression inductive order interest Ivory Soap kind Lea & Perrins less Listerine magazine manufacturer Mary Garden means ment merchandise method mind Montagnac motor newspaper º º paper phrase picture piece of copy point of contact principle reader reason-why copy Self-tapping selling sentence shovel slang slogan ſº soap sometimes Steinway story copy style suggestion Sun-Maid talk tell Terraplane thing tion tires users usually vertising wear Westclox women words