Advertising Copywriting

Front Cover
Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

You Study Your MarketThen You Do The Copy
11
Copywriters and ArtistsA Creative Team
29
HeadlinesThe Starting PointPart
49
Copyright

19 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information