Advertising Copywriting

Front Cover
Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter

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You Study Your MarketThen You Do The Copy
Copywriters and ArtistsA Creative Team
HeadlinesThe Starting PointPart

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