Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words.
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Five Final Points
It Reaches Prospects
P Is for Prospects
26 other sections not shown
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action adver ANNCR announcer appeal artist better body copy brand names buyers campaign captions catalog claims clever client color comic strip comprehensive layout consumer copy testing copywriter coupon creative customers dealers direct response advertising direct-mail effective example fact fashion feature Federal Trade Commission Figure give going headline idea illustration important industrial advertising interest L. L. Bean layout logotype look magazine ment merchandise newspaper Newspaper Advertising Bureau offbeat offer outdoor package person phrases poster prod product or service prospects radio commercial reader readership retail selling simply slogan story straight-line copy style subheads sumer talk technique television commercial tell testimonial there's tion tisement trade advertising trademark usually vertising viewers words write copy Xerox