Advertising copywriting

Front Cover
NTC Business Books, 1990 - Business & Economics - 333 pages
Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to transit. helpful features include a copy-fitting guide, proofreading marks, and a list of commonly misspelled or misused words.

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Contents

Five Final Points
6
It Reaches Prospects
18
P Is for Prospects
19
Copyright

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