Advertising cost control handbook

Front Cover
Van Nostrand Reinhold Co., 1973 - Business & Economics - 387 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Need for Analyzing Values
3
Budget Control and Invoice Analysis
13
Problems of ClientAgency Relations
39
Copyright

20 other sections not shown

Common terms and phrases

Bibliographic information