Advertising dictionary

Front Cover
Walter de Gruyter, 1994 - Advertising - 299 pages
The "Advertising Dictionary", containing 3,000 headwords in German, English and French, is intended to be a compact aid to communication between individuals involved in advertising and publicity in the three largest language areas in the Western world. THose terms were included which were assumed to be needed by communications specialists whose mother tongue is either German, English or French.
 

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Contents

Section 1
1
Section 2
82
Section 3
103
Section 4
201
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