The "Advertising Dictionary", containing 3,000 headwords in German, English and French, is intended to be a compact aid to communication between individuals involved in advertising and publicity in the three largest language areas in the Western world. THose terms were included which were assumed to be needed by communications specialists whose mother tongue is either German, English or French.
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adver advertisement advertising effective agency analyse animateur animatrice annonce antenne billboard brand broadcast broadcasting budget bung business buying câble cable television cation channel cinéma commercial communica communication consumption contact contrôle copy cost coût couverture cover coverage cumulée d'achat d'agence d'audience radio d'image d'information data dégressif demographic diffusion diffusion contrôlée discount dung editorial émission emplacement étude de marché exposure Fernsehen film frequency household image income interview journal Kommunikations license listeners magazine magazine magazine marché market research marketing marque média medium mémorisation ment method network news news)paper nication number one shot order panel photo picture planning Plazierung presse price programme publici publicité radio audience radiodiffusion rate rating reader readers recall recording redaktionelle regional reportage satellite saturation schedule sélection shooting shot sion space spot station station break stratégie structure studio survey taire target group taux televi television télévision par câble test time time table tion tising total tracking transmission ventes Werbe Werbung