Advertising Excellence

Front Cover
McGraw-Hill, 1995 - Business & Economics - 561 pages

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Contents

THE FOUNDATIONS OF ADVERTISING
2
Fart
15
THE ADVERTISING ENVIRONMENT 54
24
Copyright

42 other sections not shown

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About the author (1995)

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

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