Advertising for a Small Business Made Simple

Front Cover
Doubleday, 1996 - Business & Economics - 200 pages
The newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how to apply smart advertising to their businesses and make them flourish. In addition to the vital and practical advice concerning advertising, all aspects of integrated marketing communications are addressed.

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Contents

Chapter
9
The Advertising Business
17
The Marketing Plan
25
Copyright

12 other sections not shown

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