Advertising for a Small Business Made Simple
The newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how to apply smart advertising to their businesses and make them flourish. In addition to the vital and practical advice concerning advertising, all aspects of integrated marketing communications are addressed.
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The Advertising Business
The Marketing Plan
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adver Advertising Agencies advertising program agency's Arbitron art director Audit body copy broadcast budget business-to-business buyer cable television circulation clients commercial communications competition competitors comprehensive layout consumer copywriter cost creative strategy customers dayparts demographics direct response effects employee expect firm freelancer frequency gross rating points handle headline important independent contractor industry integrated marketing integrated marketing communications layout look magazines marketing plan media plan medium ment mercial ness newspapers objectives offer percent photographer prod product or service prospects psychographics public relations rate cards rating points reach readers retailer sales promotion salespeople salesperson schedule selling share of voice small business someone specific spots station storyboard sure target audience television and radio tion tising tomers viewers Yellow Pages