Advertising and Forgetting |
Common terms and phrases
Advertising Research Advertising Research Foundation amount associations behaviour Broadbent concepts decay theory DEESE degree of learning discussed ejm ejm ejm experimental procedures Experimental Psychology exposure factors forgetting of advertising free recall function generalised hypothesis Ibid Immediate Memory implications for advertising important incidental learning influence instructions to learn intentional and incidental intentional learning interference theory interpolated activity interpolated learning Interserial Journal of Advertising Journal of Experimental Journal of Psychology Journal of Verbal Learning and Verbal learning materials learning task long-term memory Marketing memory span memory trace mental Psychology number of items orienting task original learning Peterson Postman proactive inhibition processes Psycho Psychological Review rate of forgetting recognition rehearsal relevant research and practice response competition retention interval Retroactive Inhibition selective perception serial order serial position serial recall Short-term Memory Short-term Retention stimulus STM and LTM theories of forgetting trace theory UNDERWOOD variables vary Verbal Behavior Verbal Learning