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The Nature of Retention
The Decay Theory of Forgetting
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Advertising Research Advertising Research Foundation amount associations basic behaviour Broadbent concepts control group decay theory DEESE degree of learning discussed experimental procedures Experimental Psychology exposure factors forgetting of advertising free recall function generalised hypothesis Ibid Immediate Memory implications for advertising important incidental learning influence instructions to learn intentional and incidental intentional learning interference theory interpolated activity interpolated learning Journal of Advertising Journal of Experimental Journal of Psychology Journal of Verbal Learning and Verbal learning materials learning task long-term memory Marketing McGEOCH mechanisms memory span memory trace mental Psychology method No.l number of items orienting task original learning Peterson Postman proactive inhibition processes Psycho Psychological Review rate of forgetting recognition rehearsal relevant response competition retention interval Retroactive Inhibition Section selective perception serial order serial position serial recall short-term memory Short-term Retention stimulus STM and LTM tention trace theory UNDERWOOD variables vary Verbal Behavior Verbal Learning