Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Emmanuel C. Alozie
Gower Publishing, Ltd., 2011 - Business & Economics - 327 pages
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
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ACNielsen Advertising Age advertising agencies advertising expenditures advertising industry African ads analysis Arab Asian Association audience beneﬁts brand broadcast Cambodia Cambodia Daily campaign channels China Chinese Chisinau cigarette clients Colombia comparative advertising competitive consumers consumption corporations creative cultural imperialism cultural values deﬁned direct-to-consumer drug DTCA economic European females ﬁgures ﬁnancial ﬁndings ﬁrms ﬁrst ﬁve foreign gender roles global growth Hun Sen increased indirect advertising Indonesia inﬂuence international advertising Internet Interview Jakarta Japanese Journal of Advertising Juan Valdez Kazakhstan Khabar TV Khmer language Latin America legitimacy magazines males mass media McCann Erickson million Moldova multinational advertising newspapers Nigeria Ofﬁce ofﬁcial Online percent pharmaceutical political population Press print media programs promote radio reﬂected region regulation retrieved rural Russian signiﬁcant social power society Soviet speciﬁc spending sponsorship stations strategies taste television commercials tobacco companies traditional transnational United University Western Zealand