Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

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Professor Emmanuel C Alozie
Gower Publishing, Ltd., Aug 28, 2012 - Business & Economics - 348 pages
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This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony.

Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

 

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Contents

Global Advertising and Values
1
Part I Africa and the Middle East
19
Part II Asia
79
Part III Europe
167
Part IV South America
231
North America and Others
269
Is There a Common Thread in International Advertising?
313
Index
317
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About the author (2012)

Emmanuel C. Alozie (Ph.D., University of Southern Mississippi) has worked professionally in public relations, advertising and journalism and has taught mass communication for two decades. His research interests are in international/intercultural communications, advertising/publication relations (strategic communication), journalism, and new media with emphasis on the role of mass media and new technologies in nation building, international relations/policies, reconciliation and national development.

A former assistant editor with Democratic Communiqué, Alozie is widely published and has presented at academic conferences. He has refereed, and reviews, scholarly works and sits on a number of editorial boards.

An award winning teacher and researcher, Alozie has received fellowships from the Freedom Forum, the American Press Institute, Cap-Cities/ABC, Inland Press Association, Dow Jones Newspaper Fund and the Poynther Institute.

S.M. Mazharul Haque, Emmanuel C. Alozie, Olugbenga C. Ayeni, Aliaa Dakoury, Amir Hetsroni, Jan Quarles, Amy O'Connor, Mary Frances Casper, Anuradha Venkateswaran, Tej K. Bhatia, Mukesh Bhargava, Fei Xue, Amos Owen Thomas, Michael H. McBride, Elzbieta Lepowska-White, Thomas G. Brashear, Janez Damjan, Gladys Torres-Baumgarten, Jaime S. Gomez, Bruce A. Huhmann, Jennifer J. Argo, Joseph P. Helgert, Anne Zahradnik, Emmanuel U. Onyedike.

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