Advertising in India: Trends and Impact

Front Cover
Gyan Publishing House, 2005 - Advertising - 232 pages
1 Review
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
 

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Nice and well written book on advertising

Contents

Advertising History Changing Face and Ethics
9
Scanning Advertisements
47
Advertising Media Agency Impact
55
Sex in Advertising
73
Advertising and Potrayal of Women
125
Impact of Advertising on Rural India
137
Targeting the Consumer
153
Importance of Business Communication
187
Index
225
Copyright

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