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WHAT IS A LAYOUT?
The purpose of it all Procedures in advertising agencies and advertising departments of com
Techniques of making layouts and television storyboards Tools and tricks How top art directors
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account executive ad-y adver advertising agency animation appear art buyer art department Art Directors Club artist assignment BBDO bill BRUSH brush BRUSH bull pen buying called camera campaign Caslon cent Chase Manhattan Bank client color commercial comprehensive layouts copy copywriter cost creative displays drawing effect engraving example feeling film finished art graphic halftone hand head headline idea illustration important keep layout lettering light live look magazine McCann-Erickson ment merchandise models newspaper package painting paper Paste-up pencil Pepsi-Cola photograph picture plate problems proof reader rector retouching rough screen selling shot shown sketch sometimes sound space storyboard studio talent technique television art Texaco tion tising TV art director typefaces typographer usually vertising visual W. T. Grant writer Young & Rubicam