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Definitions The Four Kinds of Layouts The Esquisse
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12 point type action units advertisement arrangement artist attention-getter balance basic block of type Caledonia chapter is set color construction lines copy coupon diagonal display matter display type esquisse eye path Futura Garamond geometric Goudy Bold Goudy Old Style hand lettering headline horizontal illustrations inches deep indicated italic layout problem leaded 3 points legible letters and spaces letterspaced line is set line of type ment method Modernistic layouts Monotype motivation movable types number of letters number of lines Old Style Oldstyle paper paragraph pencil pica picture principles printed proportion reader reciprocal rhythm root 5 rectangle rough layout rubber cement scheme Scotch Roman seesaw serif set in 12 shape Sharp visual simple sizes slogan specimen staccato strokes symbols thick thin thumbnail sketches tion tracing paper trade-mark type faces type mass type matter type of layout typewriting typographic vertical visual interest weight white space William Caslon