Advertising & Marketing Checklists: 107 Proven Checklists to Save Time & Boost Advertising & Marketing Effectiveness, Issue 22; Issue 95

Front Cover
NTC Business Books, 1995 - Business & Economics - 240 pages
"Advertising & Marketing Checklists" gives you the distilled wisdom of decades of experience in advertising and marketing communications. It's a valuable tool for any marketing professional seeking to plan, implement, or manage any advertising or marketing effort. This totally updated and expanded second edition offers the advertising and marketing professional fast, practical solutions to teh challenges of marketing communications. WIth 30 all-new checklists and charts, Ron Kaatz has significantly expanded and improved his highly successful first edition. Topics new to the second edition include:
  • Protecting your brands
  • Creating effective Yellow Pages ads
  • Making "the numbers" work for you
  • Evaluating new media opportunities
  • Keys to home stopping and infomercial success
  • Monitoring your agency's media capabilities
Author Ron Kaatz is a professor of Integrated Marketing Communications at Northwestern University and is the Senior Vice President/Director of Media Concepts at the J. Walter Thompson advertising agency.

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Contents

Creating the Messages
18
Maneuvering through the Media
60
Public Relations Publicity and Promotions
114
Targeting and Selling through Direct Marketing
125
Maximizing the Sales Promotion Payoff
145
Banjul
161
Communicating to Win
185
When Should You Put It in Writing?
201
Questions to Ask Yourself about a Prospective Employee
217
The Marketing Communicators Income Tax Saver
219
The NottoBeForgotten Business Travelers Checklist
221
Fitness on the Move
222
The Business Travelers Basic Health Kit
223
Tips to Keep LongDistance Travel from Becoming Travail
224
The Tool Kit
225
Decisions and Actions
226

A 3Step Approach
202
A 7Step Approach
203
A 4Step Checklist
204
Tips for More Productive Meetings
207
A 151Item Checklist
208
Tips for Efficient Filing
212
The Job Money and Travel Survival Kit
213
The Job Hunting Action Planner
214
The Resume Planning Form
215
Working Calendar
227
Planning Ledger
228
Strategic Plotter
229
Flow Chart
230
Media Spending Analyzer
231
Customer Contact Planner
232
U S Market Planner
234
The MultiFactor Marketing Wheel
240
Copyright

About the author (1995)

Ron Kaatz is a professor of Integrated Marketing Communications at Northwestern University and is the senior vice president/director of media concepts at the J. Walter Thompson advertising agency.

Bibliographic information