Advertising on TV

Front Cover
S. Wadhwa & Co., 2005 - Television advertising - 283 pages
0 Reviews
In Indian context.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

An Overview of TV Advertising 347
3
TV Advertising and Consumer Behavior 5166
51
Objectives and Method Followed 6982
69
Copyright

7 other sections not shown

Common terms and phrases

Bibliographic information