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An Overview of TV Advertising 347
TV Advertising and Consumer Behavior 5166
Objectives and Method Followed 6982
7 other sections not shown
advertised brand advertising effectiveness measures advertising on TV age increased Ariel Microshine Attad Attbr attitude to ad attitude to brand attitude toward brand audience brand and purchase brand attitude brand awareness brands Brand channels Clinic All Clear clutter coefficient of determination Colgate Calciguard Colgate Dental Cream commercial breaks consumers Correlation Analysis Dettol deviation for statements different age groups disliked Doordarshan entertainment evaluation favorable FMCGs Hair Oil Head & Shoulders Impact of Attitude independent variable indicated Intention Dependent variable Lifebuoy Gold likable Liril lower income group Mean S.D. Mean old brands older respondents Pantene Parachute Pepsodent percentage of respondents Percentage of viewers perceptions persuasion product category purchase intention Purchase Intention Dependent relationship role S.D. Mean S.D. shampoo shows Simple Regression Analysis standard deviation Sunsilk Surf Excel Table target Tata Shudh television toothpaste TV advertising TV commercials upper income group watching TV younger respondents zapping