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DEVELOPMENTS OF PHOTOENGRAVING
Danger of Great Reduction
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12-point type 6-point acid adver advertising agency advertising production areas artist Ben Day Bodoni camera CARBON PAPER carbon tissue Caslon cast chart coating color copy color rotogravure composing room compositor copper cylinder corrections dots duced duction duplicate plate electrolysis electrotype engraving etching exposed film flong foundry gelatin glass graphite gravure half tone half-tone screen handling high lights illustration inch instructions intaglio italic Kodachromes Kromo-Lite layout letterpress letters line of type lower-case machine Macy's material matrix mechanical metal method mold negative newspaper printing number of characters opaque operation original painting paper Parkchester photoengraving photograph picas placed plastic positives prepared primary colors printed result printer printing surface production worker proof readability reader repro retouched roto rotogravure printing sepia color shadow table sheet solution thin tion tone values transparent type face type form type foundry type matter typographical varying white space width York