Advertising to Children
This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
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Adbusters adults advertising to children advertising to kids Alissa Quart appeal to kids become Born to Buy brand loyalty brand names brand-name Buddenberg and Kathleen Burger King Buy Nothing Day cartoon characters cereal Chapter children and teens choices clothing comic books companies company’s consumer culture consumerism Consuming Kids corporate created credit cards economy Fast-food Food Marketing girls global Happy Meal Internet Juliet Schor kids and teens kids want linked logos magazines Marketing Machine marketing to children marketing to kids Martin Lindstrom McDonald’s Mike Cameron Motherhood Project movie Naomi Klein obesity Onslaught of Marketing particular brand percent persuaders Pizza popular Product Placement promote purchases Raising Your Child Reese’s Pieces Savvy Consumers sell snacks sponsor Susan Linn targeted television shows Today’s toys Trade Commission FTC tweens and teens unbranding United vending machines video games violence Viral marketing watch wear Who’s Raising young consumers younger