Advertising to Children

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ABDO, Sep 1, 2010 - Juvenile Nonfiction - 112 pages
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This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
 

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Contents

Marketing 101
7
A History of Kids as Consumers
18
Marketing to Kids Today
30
Food Marketing
42
Creating Savvy Consumers
54
Brand Conscious from Babies to Teens
64
Limiting the Marketing Machine
76
How Much Stuff Is Too Much?
88
Timeline
96
Essential Facts
100
Additional Resources
102
Glossary
104
Source Notes
106
Index
110
About the Author
112
Copyright

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About the author (2010)

Marcia Amidon Lusted is a published author of over forty nonfiction books for children and young adults. She is also an assistant editor for the Cobblestone Publishing magazine group, and an instructor for the Institute of Children's Literature. Her titles include: Wisconsin: The Badger State, Ohio: The Buckeye State, Illinois: The Prairie State, Cosmelic Surgery Essential Viewpoints and Social Networking - MySpace, Facebook, and Twitter.

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