Advertising to Children on TV: Content, Impact, and Regulation

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Lawrence Erlbaum, 2005 - Performing Arts - 209 pages
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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, satellite and cable formats and these will soon move into digital transmission. Mobile telephone and internet availability to children offers opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

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About the author (2005)

Mark Blades is a Senior Lecturer in Developmental Psychology at the University of Sheffield. He has jointly authored several books including The Child in the Physical Environment (1989), The Cognition of Geographic Space (2002), and Understanding Children's Development, Fourth edition (2003).

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