Advocating Archives: An Introduction to Public Relations for Archivists

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Elsie Freeman Finch
Society of American Archivists and Scarecrow Press, 1994 - Social Science - 198 pages
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Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Chapter of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral Chapter of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.

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Contents

INTRODUCTION
1
MONEY TALK
23
IN PRINT ON AIR
39
Copyright

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About the author (1994)

Elsie Freeman Finch has been a leader in the development of public relations and education programs for archives since she began her career in the mid-1960's. Recently retired as manager of public education programs for the National Archives and Records Service, she also taught in secondary schools, university and adult education programs and worked in advertising and public relations firms.

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