Advocating Archives: An Introduction to Public Relations for Archivists
Elsie Freeman Finch
Society of American Archivists and Scarecrow Press, 1994 - Social Science - 198 pages
Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Chapter of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral Chapter of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
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Acme Corporation activities administration American Archivists anniversary announcements archival program archives staff assignments Athenian Athenian democracy Athens audience audiovisual Birth of Democracy board members Boston broadcast celebration centennial chives committee consider contribution corporations create Culture of Greece deadlines develop director docent documents donors editor effort evaluation example exhibition Friends fund raising genealogists goals he/she historical important institution interest interview kylix drinking cup Maier materials ment Museum National Archives newspaper nursing organization Ostrakon patrons person photographs planning potential private sector problems profes professional public programs public relations questions records management release reporter repository requirements Shelburne Farms Shelburne Museum Simmons College sources Special Collections special events specific story Studies successful swing music teers television tion users volunteer coordinator volunteer program