Aesthetic Medicine: Practicing for Success

Front Cover
Jones & Bartlett Learning, 2004 - Medical - 382 pages
0 Reviews
Consultant Kuechel explains how to successfully build and manage an aesthetic medicine practice. Topics include (for example) targeting potential clients, disseminating marketing messages, and developing human resources. The advantages and disadvantages of the multiprovider practice are outlined in the appendix. Sample forms such as a patient satis
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

You and Your Practice Specialty and Services
3
Your Clients
9
Competition
19
What Is Your Brand and Image? Are Your
25
Your Brand Image and Mission
27
Client Needs and Expectations
39
Risk
53
Why Define Your Goals? Measure
61
Communication Efforts
179
Cost Value and Resources
195
Does Opportunity Arise? Do Cycles Exist?
223
Cycles
245
Privacy
257
How Do You Plan for Success? Do You Manage
271
Limitations
287
Resources and Relationships
297

Client and Patient Goals
87
Red flags
99
Where Do You Target Communication? Do
111
Your Message
117
Tone
141
A Call to Action
147
Disseminating Your Message
159
The Aesthetic and Payor Services Mix
311
The Multiprovider Practice
319
Research and Training Program Practices
325
Exhibits
333
Epilogue The Future of an Industry
365
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information