Aesthetic Medicine: Practicing for Success
Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.
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You and Your Practice Specialty and Services
What Is Your Brand and Image? Are Your
Your Brand Image and Mission
Client Needs and Expectations
Why Define Your Goals? Measure
Cost Value and Resources
Does Opportunity Arise? Do Cycles Exist?
How Do You Plan for Success? Do You Manage
Resources and Relationships
Client and Patient Goals
Where Do You Target Communication? Do
A Call to Action
Disseminating Your Message
The Aesthetic and Payor Services Mix
The Multiprovider Practice
Research and Training Program Practices
Epilogue The Future of an Industry
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