Aesthetic Medicine: Practicing for Success
Consultant Kuechel explains how to successfully build and manage an aesthetic medicine practice. Topics include (for example) targeting potential clients, disseminating marketing messages, and developing human resources. The advantages and disadvantages of the multiprovider practice are outlined in the appendix. Sample forms such as a patient satis
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You and Your Practice Specialty and Services
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ability accept advertising aesthetic medicine aesthetic services appropriate asked Botox brand breast augmentation breast implant build call to action client or patient client/patient clients and patients clinical communication efforts consider consistent consultation cost credentials cycles defined demographics dermatologist directories engage essential evaluate existing expectations expense fulfill personal desire garner greatest identify individual informed consent interest interpersonal communication laser hair removal maximize measure media relations mission nonpayor offer operations outcomes outreach patient coordinator patient education personal services physician plastic surgeon potential clients practice of aesthetic practitioner of aesthetic procedures productivity provider of aesthetic public opportunity red flag referral relationship requires response retail revenue risk service you provide simply someone specialty specific staff standards succeed success surgery target population things tion tone traffic treatment up-sell update uphold variables visibility