Africa: The Tenth Largest Economy in the World

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Pearson Education, Nov 30, 2009 - Political Science - 10 pages
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This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

 

The surprising numbers: why Africa is a larger market than you ever realized.

 

If Africa were a single country, according to World Bank data, it would have had $978 billion total gross national income in 2006. This places it ahead of India as a total market. Africa would be the tenth largest economy in the world, ahead of every vaunted BRIC economy (Brazil, Russia, India, and China) except for China.

 

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Contents

Section 1
Section 2
Section 3
Section 4

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About the author (2009)

Vijay Mahajan, former Dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards, including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The author or editor of nine books, Mahajan is one of the world's most widely cited researchers in business and economics.

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