Agenda-setting

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Sage, Aug 28, 1996 - Business & Economics - 139 pages
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What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes.

Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

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Contents

Media Agenda Studies
24
Longitudinal Approaches
54
Policy Agenda Studies
72
Copyright

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About the author (1996)

Dearing is Associate Professor of Communication and Interim Director of Doctoral Studies in the Department of Communication at Michigan State University. He received a PhD in Communication Theory and Research from the Annenberg School for Communication at the University of Southern California in 1989. He teaches courses about social change models, research design, program evaluation, mass communication theory, and information technology in organizations.

Rogers is Professor and Chair, Department of Communication and Journalism at the University of New Mexico.

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