Agent Mediated Electronic Commerce II: Towards Next-Generation Agent-Based Electronic Commerce Systems
Alexandros Moukas, Carles Sierra, Fredrik Ygge
Springer Science & Business Media, Jul 26, 2000 - Computers - 242 pages
The Internet is spawning many new markets and electronic commerce is changing many market conventions. Not only are old commercial practices being adapted to the new conditions of immediacy brought forth by the global networks, but new products and services, as well as new practices, are beginning to appear. There is already ample evidence that agent-based technologies will be crucial for these - velopments. However many theoretical, technological, sociological, and legal - pects will need to be addressed before such opportunities become a significant reality. In addition to streamlining traditional transactions, agents enable new types of transactions. For example, the elusive one-to-one marketing becomes more of a - ality when consumer agents capture and share (or sell) consumer demographics. Prices and other transaction dimensions need no longer to be fixed; selling agents can dynamically tailor merchant offerings to each consumer. Economies of scale become feasible in new markets when agents negotiate on special arbitration c- tracts. Dynamic business relationships will give rise to more competitively agile organizations. It is these new opportunities combined with substantial reduction in transaction costs that will revolutionize electronic commerce.
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advertising AIMedia algorithm Artificial Intelligence ascending-price auction b/int_bid bandwidth behavior bidding policies bundle buyers category floor choice of law Civil Agent Societies combinatorial auctions communication compute consumer contract controller cost curve data subject decision problem deliberation demand described distribution dynamics electronic commerce electronic marketplaces evaluation example exception handling expected expected value ﬁnd function heuristics HOMEBOT int/b interactions interagent internal regret Internet issues iteration Jangter large number learning maximize mechanism metadeliberation mixed strategy Moukas multi-agent Multi-Agent Systems myoptimal Nash equilibrium negotiation node number of agents Objective offer parameters performance personal data possible pricebots proﬁt protocol pure strategy random Sandholm sealed-bid Section selector sellers charge sequential auctions shopbots simulation social software agents solution specific strategy Nash subcontractor supplier task trade utility valuation problems Ygge