Agility in health care: strategies for mastering turbulent markets

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Jossey-Bass, 1999 - Health & Fitness - 228 pages
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". . . Steve Goldman and Carol Graham point to agility as the key competency for dealing with an uncertain future. All health care organizations need to take note of this book if they are to move to the second curve."--Ian Morrison, futurist, author of The Second Curve: Managing the Velocity of ChangeP>Agility in Health Care offers more than theories; it?s a how-to for health care executives who are determined to thrive -- not merely survive -- in today?s chaotic marketplace. The authors present an innovative strategic model that can guide health care leaders in creating synergistic partnerships with employees, customers, suppliers, and competitors -- adapting to a changing marketplace and continually increasing customer demands.

Filled with illustrative case studies, practical examples, and helpful management tools for self-assessment, this book reveals how to focus the effective agility model to help health care organizations: offer individualized customer solutions, create alliances, replace out-dated command-and-control hierarchies, exploit the power of information technologies, create competitive advantage, and more.

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Consolidated Rural Health Care
Adapting to ConsumerDriven Health Care
Information as a Competitive Health Care

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About the author (1999)

STEVEN L. GOLDMAN is one of the founders of the Agility Forum and the Andrew W. Mellon Distinguished Professor in the Humanities at Lehigh University. He is coauthor of Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer and Cooperate to Compete: Building Agile Business Relationships. CAROL B. GRAHAM is a senior consultant in charge of health care practice with the Agility Forum. She has fifteen years of senior management experience in hospital administration and health care marketing.

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