Agricultural extension

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Blackwell Science, Jun 13, 1996 - Science - 294 pages
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Agricultural extension is an important tool for rural development, especially in less industrialized counties - extension workers play a vital role in educating farmers to produce better crops and more productive animals at lower cost. The new edition continues to present basic principles which can be applied to all situations, but has been revised to take account of the changes that have occurred during the last eight years. Major developments since the first edition was published in 1988 include: Increasing farm yield is no longer the only goal. Environmental conversation through sustainable farming practices is now an essential part of extension work following the 1992 Earth Summit which put sustainable development on the international political agenda, Participatory approaches ("empowerment") are now emphasised, Increased role of non-government organizations in extension work; Availability of information technology in developing countries, Increasing stress on competition and the role of private enterprise

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Contents

Extension and Extension Education
7
Methods of Influencing Human Behaviour
42
Extension Ethics
50
Copyright

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About the author (1996)

Dr A W van den Ban was formerly Head of the Department of Extension Education at the Wageningen Agricultural University in the Netherlands. His co-author, Dr H S Hawkins, has been the Senior Lecturer in Agricultural Extension at the University of Melbourne, Australia. Both have had several decades of experience with extension consulting and training programmes in Africa, Asia and South America, as well as with university undergraduate and postgraduate courses and research at their home institutions.

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