Ahead of the Game: What Every Athlete Needs to Know About Sports Business
Each week, 52 million kids take to Americas gymnasiums, playing fields, and race tracks. Most of these young athletes dream of becoming the next Michael Jordan, Tiger Woods, Danica Patrick, or Mia Hamm. Ambitious kids may believe that countless hours of training and hard work will get them to the top. But, sacrifice and dedication are not enough. They have no idea that a different game awaits them down the road: the game of sports business. This multi-billion dollar, winner takes all, industry requires as much practice and skill to master as any on-the-field competition. Without preparation for this off-the-field game, athletes risk derailing an otherwise promising career with a single business misstep. Today, there is no single resource for an athlete to get the business guidance needed to have a real shot at commercial success in sports. So, how can this athlete stay Ahead of The Game? Ahead of The Game: What Every Athlete Needs To Know About Sports Business offers young athletes, and their families, a complete primer on the challenges they will face off the playing field. Ahead of The Game starts by walking the athlete through complex subjects, like sports marketing, media relations, sponsorship sales and legal affairs, in easy-to-understand terms. After describing the basics of sports business, Ahead of The Game lays out a step-by-step process for building a comprehensive professional sports career plan. Along the way, Ahead of The Game offers simple tips to immediately apply to an athletes career, including how to: Define and position your own Personal Sports Brand; Live by the 10 Media Commandments, and avoid mistakes when dealing with the Media; Select an agent and other business team members; Sell sponsorships, endorsements, and merchandise; and Steer clear of 10 Ways to Kill A Sports Career Ahead of The Game includes practical advice gleaned from the authors experience and research, shares valuable insights from sports industry professionals (including athletes, agents, sports lawyers, sports executives, and others), and offers simple Dos and Donts in managing ones career. For the athlete just beginning in his or her sport, this book provides a better sense of the challenges that lie ahead. For the more advanced athlete, Ahead of The Game serves as a valuable checklist of issues to address now. Better informed and more educated about their future, an athlete will be empowered to make his or her dreams in professional sports come true.
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