All Employees Are Marketers

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Enterprise Leaders, 2009 - Business & Economics - 50 pages
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Still Think That Marketing is Just the Responsibility of Your Marketing Department?‚€ Think again! The fact is ALL your employees and managers ‚€” regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.
 

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About the author (2009)

Richard Parkes Cordock is the founder of Enterprise Leaders Worldwide.Using the principles of Neuro Linguistic Programming (NLP), the science of success, Richard met face-to-face with over 50 UK award-winning business leaders to decode their leadership styles.Through these digitally recorded interviews, Richard created the highly acclaimed mentoring programme ‚ Millionaire MBA‚Ę which is used by over 23,000 entrepreneurs around the world.He later used the same teaching principles to develop Enterprise MentorTM (EM), which allows companies to engage with their employees, by taking mentoring out of the boardroom and into their workforce (at an affordable price).Richard is the author of five business books: Business Upgrade, and Millionaire Upgrade, both were published by Capstone Wiley and both were former WH Smith Business Books of the Month.More recently, he has written Profit Upgrade, People Upgrade and All Employees are Marketers.Richard speaks to companies about employee engagement, leadership, creating an enterprising/entrepreneurial culture, how to grow your business through your people ‚ and how to keep your customer at the forefront of your business.He is an MBA and FCCA and lives in Bath (UK) with his wife and two children.Here‚s what other business leaders are saying about Richard‚s books and programmes:‚The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here‚s where you start, by reading this book.‚ Allan Leighton ‚ Chairman Royal Mail‚Every employee has the ability to inspire change and innovation in their organisation‚ The Independent‚It took me a long time to learn this stuff ‚ I wish I‚d been on that plane 30 years ago !‚ Simon Woodroffe OBE ‚ YO! Sushi & Dragons Den‚If you want a toolkit to help you become a successful entrepreneur ‚ read this book. Then put it into practice.‚ Duncan Bannatyne OBE ‚ Bannatyne Leisure & Dragons Den‚Everything in business is a learning experience. I should know! I‚d recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won‚t regret it.‚ Rachel Elnaugh ‚ Founder of Red Letter Days and Panelist on Dragons‚ Den‚Entertaining, Inspiring, Insightful. I highly recommend it‚ Michelle Mone ‚ MJM International‚Originally, Richard decoded entrepreneurs and unpicked their mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!‚ Rene Carayol MBE ‚ Leadership Guru‚In a world where entrepreneurs have taken on the cachet of celebrity and are as often to be found portrayed in movies and in the gossip columns as they are seen with dirt under the finger nails, it is refreshing to find a book that describes the key difference between the entrepreneur and the rest ‚ attitude. So often in life a cigarette paper‚s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse. Read it, enjoy it, steal mercilessly from it, add your own ingredient X and bring to the boil. I wish you success.‚ Tim Smit CBE ‚ Eden Project‚‚¶captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life.‚ BJ Cunningham ‚ Founder of Death Cigarettes‚‚¶you will realise it is actually a book about leadership, leadership of self. I encourage all Naked Leaders to read this book‚. David Taylor ‚ Author Naked Leader‚The difference between success and failure in business is essentially down to entrepreneurial leadership. There is a mindset and persistence that set

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