All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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Penguin Books, Limited, 2007 - Marketing - 186 pages
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Every day we tell ourselves stories about the world. These stories might be true or they might be false, but nevertheless we believe them.

We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all.

In All Marketers Are Liars Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and authentic. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on . . . and on.

How good is your story?

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All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World

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Advertising's fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin, author of Purple Cow: Transform Your Business by Being ... Read full review

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About the author (2007)

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.

Read Seth's blog at www.sethgodin.com/sg/blog.html

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