All the Tea in China: How to Buy, Sell, and Make Money on the Mainland

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Penguin, 2007 - Business & Economics - 210 pages
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A pioneer shares the secrets to creating jobs and reaping profits doing business with China 

Is China a threat to America’s economic future? Just the opposite, says international businessman Jeremy Haft. China is a boon for business: the opportunity of a lifetime to create jobs, build value, and make money. All the Tea in China demonstrates America’s overwhelming competitive advantage over China in the global economy. And it highlights the many market opportunities for companies of all sizes, in all sectors. China is far and away the fastest growing market for U.S. goods and services in the world. 

Despite the good news, China remains one of the most challenging operating environments, and it’s easy to make costly mistakes. Haft demonstrates how to avoid the pitfalls, providing an industry-by-industry guide to buying from, selling to, and competing with the Chinese. 

The book is also filled with funny stories of Haft’s hard-won lessons as a China business pioneer. It’s the most engaging, useful book yet on this important subject.
 

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Contents

GETTING STARTED
1
READING THE MARKET
17
ORIENTING YOURSELF
37
BUYING FROM CHINA
65
SELLING TO CHINA
109
COMPETING WITH CHINA
157
SEEING THE FUTURE
187
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About the author (2007)

Jeremy Haft is the founder of a leading manufacturing and logistics firm that helps American businesses thrive in mainland China. An award-winning marketer and tech entrepreneur, he has lectured around the world and is a frequent commentator on China in the media.

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