Alpha Teach Yourself Business Plans in 24 Hours

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Penguin, 2001 - Business & Economics - 395 pages
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"TY Business Plans in 24 Hours"0028642163

"Alpha Teach Yourself Business Plans in 24 Hours" is a step-by-step guide for writing a business plan that any entrepreneur can provide to bankers, venture capital firms, and other potential investors. The author explains what investors look for in a business plan and shows how to create a plan that will result in funding and support.

 

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Contents

Analyze Your Market 31
1
Analyze Your Audience
15
This
51
Marketing Strategy
70
Plan the Plan
99
Marshal Your Resources
111
Plan to Write
143
The Vision Statement
166
Appendix A 20Minute Recap
359
Analyze Your Strengths
360
Build Your Numbers
361
Market Strategy
362
Financials
363
Use the Plan
364
Appendix B Glossary
365
Outline
371

Plan the Package
267
Plan for Success
311
Private vs Public Offerings
346
Financial Formulas
375
Index
377
Copyright

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About the author (2001)

Michael Miller is a successful and prolific author and consultant with a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers and clients.

Mr. Miller has written more than three dozen nonfiction titles since 1989. His books include The Complete Idiot's Guide to Online Search Secrets, The Complete Idiot's Guide to Home Theater Systems, and The Complete Idiot's Guide to Playing Drums. He is known for his casual, easy-to-read writing style and his practical, real-world advice as well as his ability to explain a wide variety of complex topics to an everyday audience.

Mr. Miller is also president of The Molehill Group, a strategic consulting and authoring firm based in Carmel, Indiana. As a consultant, he specializes in providing strategic advice to and writing business plans for Internet- and technology-based businesses.

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