Ambient Television: Visual Culture and Public Space

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Duke University Press, Mar 16, 2001 - Performing Arts - 316 pages
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Although we tend to think of television primarily as a household fixture, TV monitors outside the home are widespread: in bars, laundromats, and stores; conveying flight arrival and departure times in airports; uniting crowds at sports events and allaying boredom in waiting rooms; and helping to pass the time in workplaces of all kinds. In Ambient Television Anna McCarthy explores the significance of this pervasive phenomenon, tracing the forms of conflict, commerce, and community that television generates outside the home.
Discussing the roles television has played in different institutions from 1945 to the present day, McCarthy draws on a wide array of sources. These include retail merchandising literature, TV industry trade journals, and journalistic discussions of public viewing, as well as the work of cultural geographers, architectural theorists, media scholars, and anthropologists. She also uses photography as a research tool, documenting the uses and meanings of television sets in the built environment, and focuses on such locations as the tavern and the department store to show how television is used to support very different ideas about gender, class, and consumption. Turning to contemporary examples, McCarthy discusses practices such as Turner Private Networks’ efforts to transform waiting room populations into advertising audiences and the use of point-of-sale video that influences brand visibility and consumer behavior. Finally, she inquires into the activist potential of out-of-home television through a discussion of the video practices of two contemporary artists in everyday public settings.
Scholars and students of cultural, visual, urban, American, film, and television studies will be interested in this thought-provoking, interdisciplinary book.
 

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Ambient television: visual culture and public space

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Television is often considered to be synonymous with home viewing, and debate has long raged about the nature of its influence on family and individual lifestyles. However, McCarthy (cinema studies ... Read full review

Contents

TV Class and Social Control in the 1940s Neighborhood
29
Gendered Fantasies of TV Shopping in the Postwar
63
OutofHome Networks in the 1990s
89
PLACES AND PRACTICES Reading TV Installations in Daily Life
115
Shaping Public and Private Space with TV Screens
117
Television at the Point of Purchase
155
Television While You Wait
195
Terminal Thoughts on Art Activism and Video
225
Notes
253
Works Cited
287
Index
305
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Page 7 - The Political, like the purloined letter, is hidden in the everyday, exactly where it is most obvious: in the contradictions of lived experience, in the most banal and repetitive gestures of everyday life the commute, the errand, the appointment.

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About the author (2001)

Anna McCarthy is Assistant Professor of Cinema Studies at the Tisch School of the Arts, New York University.

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