Ambient Television: Visual Culture and Public Space
Although we tend to think of television primarily as a household fixture, TV monitors outside the home are widespread: in bars, laundromats, and stores; conveying flight arrival and departure times in airports; uniting crowds at sports events and allaying boredom in waiting rooms; and helping to pass the time in workplaces of all kinds. In Ambient Television Anna McCarthy explores the significance of this pervasive phenomenon, tracing the forms of conflict, commerce, and community that television generates outside the home.
Discussing the roles television has played in different institutions from 1945 to the present day, McCarthy draws on a wide array of sources. These include retail merchandising literature, TV industry trade journals, and journalistic discussions of public viewing, as well as the work of cultural geographers, architectural theorists, media scholars, and anthropologists. She also uses photography as a research tool, documenting the uses and meanings of television sets in the built environment, and focuses on such locations as the tavern and the department store to show how television is used to support very different ideas about gender, class, and consumption. Turning to contemporary examples, McCarthy discusses practices such as Turner Private Networks’ efforts to transform waiting room populations into advertising audiences and the use of point-of-sale video that influences brand visibility and consumer behavior. Finally, she inquires into the activist potential of out-of-home television through a discussion of the video practices of two contemporary artists in everyday public settings.
Scholars and students of cultural, visual, urban, American, film, and television studies will be interested in this thought-provoking, interdisciplinary book.
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Ambient television: visual culture and public spaceUser Review - Not Available - Book Verdict
Television is often considered to be synonymous with home viewing, and debate has long raged about the nature of its influence on family and individual lifestyles. However, McCarthy (cinema studies ... Read full review
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Advertising Age Airport Network American Andy Cox architecture Atlanta Atlanta Journal-Constitution audience Bed Bath Beverage Media brand broadcast category killers chapter City CNN Airport Network commercial commodity consumer consumption corporate Cultural Studies deﬁne demonstrations department store designed discourse Display World domestic Duke University economic environment everyday fact ﬁgure ﬁlm ﬁnd ﬁrst ﬂexible ﬂow forms gendered Gimbel’s global identity ideologies in-store installation institutional leisure material mobility NikeTown out-of-home particular Photograph place-based media Planet Hollywood politics postwar practices programming public space reﬂected relations relationship retail rhetorics role Room for TV Routledge sales ﬂoor scale Selling shoppers shopping mall site-speciﬁc social space spatial speciﬁc spectator spectatorship Spigel sponsors sports bar suggests sumer tavern tele television television’s theater tion trafﬁc TV screen TV set Tv’s University Press urban video art viewers vision Visual Merchandising waiting room watch window women York
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