Ambient television: visual culture and public space
Although we tend to think of television primarily as a household fixture, TV monitors outside the home are widespread: in bars, laundromats, and stores; conveying flight arrival and departure times in airports; uniting crowds at sports events and allaying boredom in waiting rooms; and helping to pass the time in workplaces of all kinds. In Ambient Television Anna McCarthy explores the significance of this pervasive phenomenon, tracing the forms of conflict, commerce, and community that television generates outside the home.
Discussing the roles television has played in different institutions from 1945 to the present day, McCarthy draws on a wide array of sources. These include retail merchandising literature, TV industry trade journals, and journalistic discussions of public viewing, as well as the work of cultural geographers, architectural theorists, media scholars, and anthropologists. She also uses photography as a research tool, documenting the uses and meanings of television sets in the built environment, and focuses on such locations as the tavern and the department store to show how television is used to support very different ideas about gender, class, and consumption. Turning to contemporary examples, McCarthy discusses practices such as Turner Private Networks’ efforts to transform waiting room populations into advertising audiences and the use of point-of-sale video that influences brand visibility and consumer behavior. Finally, she inquires into the activist potential of out-of-home television through a discussion of the video practices of two contemporary artists in everyday public settings.
Scholars and students of cultural, visual, urban, American, film, and television studies will be interested in this thought-provoking, interdisciplinary book.
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Television is often considered to be synonymous with home viewing, and debate has long raged about the nature of its influence on family and individual lifestyles. However, McCarthy (cinema studies ... Read full review
HISTORIES AND INSTITUTIONS
Gendered Fantasies of TV Shopping in the Postwar
OutofHome Networks in the 1990s
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Advertising Age Airport Network Andy Cox architecture Bed Bath Beverage Media brand broadcast category killers chapter cnn Airport Network commercial consumer consumption corporate cultural demonstrations department store designed discourse domestic economic effects environment everyday example fact Footaction USA forms gendered Gimbel's global idea identity ideologies in-store institutional leisure material mobility monitor NikeTown out-of-home particular Photograph physical place-based media placement Planet Hollywood point-of-purchase video politics position postwar practices presence programming public space relations relationship retail rhetorics role Room for TV sales floor scale sense shoppers shopping mall site-specific social space spatial specific spectator spectatorship Spigel sponsors sports bar suggests sumer tavern techniques tele Teleshopping television television's temporal theater tion tv images tv screen tv set tv's twcdc urban video screen viewers viewing Virgin Megastore vision Visual Merchandising waiting room watch window York