American Automobile Advertising, 1930–1980: An Illustrated History

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McFarland, Sep 10, 2008 - Transportation - 294 pages
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This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
 

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Contents

Fueling a Fantasy
3
Beyond Mechanism
81
Reality Supervenes
161
Overview and Conclusion
240
Collectors Note
247
Notes
251
Bibliography
255
Index
259
Copyright

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About the author (2008)

Heon Stevenson has written for several classic car magazines, including Classic American, and has also written extensively on advertising and automotive history. He is a member of the Society of Automotive Historians and a Friend of the History of Advertising Trust. He lives in Cambridge, England.

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