American Business Abroad: Ford on Six Continents

Front Cover
Cambridge University Press, Jun 27, 2011 - Business & Economics - 541 pages
0 Reviews
American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

First Venture
1
Probing for Markets
14
Triumph and Fable
35
The Alchemy of War60
60
Steps in Expansion
88
The Sun Never Sets
113
Prosperity and Frustration
134
The Missionary Spirit
162
Extreme of Nationalism
270
The British Empery
286
On Both Sides of World War II
311
The Crippled Phoenix
337
The New Company
360
From Dagenham to Geelong
381
New Times New Faces New Policies
406
Tractor ProductionFordson FordFerguson System
438

The BestLaid Plans185
185
Marriage of Convenience
208
Time of Desperation
228
A World Disturbed
253
Ford Motor Company Profits of Foreign Operations
444
Notes
459
Copyright

Other editions - View all

Common terms and phrases

About the author (2011)

Mira Wilkins is Professor of Economics at Florida International University. She has also taught at Columbia University, Union College and Smith College. She is the author of many books and articles, including The History of Foreign Investment in the United States, 1914-1945 (2005), which was a Choice magazine Outstanding Academic Title and the co-winner of the Hagley Book Prize for the Best Book in Business History. Her latest book (co-authored with William J. Hausman and Peter Hertner) is Global Electrification: Multinational Enterprise and International Finance in the History of Light and Power, 1878-2007 (Cambridge University Press, 2008).

Frank Ernest Hill (1888-1969) was a freelance writer, author and editor. He taught English at the University of Illinois, Stanford University and Columbia University and served as editor-in-chief of Longmans, Green and Co. for six years. He published The Winged Horse (1927) and a translation of Chaucer's Canterbury Tales (1931) and, with Allan Nevins, he participated in the latter's study of Rockefeller and co-authored a major three-volume work on Ford Motor Company's history.

Bibliographic information