American Corporate Identity 97

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Hearst Books, 1996 - Corporate image - 304 pages
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These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and logos to package design and signage.

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Contents

Package Designs
60
1 1
111
Corporate Identity Manuals
185
Signage and Environmental Graphics 202 I
202
Corporate Image Brochures 2 1 1
211
Logos
235
Index
298
Copyright

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About the author (1996)

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

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