American Farm Tractor Dealerships

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Krause Publications, Nov 1, 2004 - Technology & Engineering - 192 pages
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This nostalgic look at the fascinating industry will appeal to tractor and farm machinery enthusiasts, and anyone interested in the activities of the farm implement business. Farm equipment dealers have been supplying the needs of farmers, and through them the nourishment needs of the world, for well over the century. This well-researched reference documents the evolution of these dealerships and their equipment, through the personal accounts of many dealership owners and managers, as well as parts persons, servicemen, salesmen, and customers. Included in American Farm Tractor Dealerships:&break;&break;Vintage photos of showroom floors, building exteriors, service areas, and parts departments&break;&break;Illustrations of floor plans&break;&break;Marketing and promotional items businesses used, such as newspaper ads, giveaways and more
 

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Contents

About the Author
5
Introduction
6
THE BIRTH OF A BUSINESS
11
THE THREE LS LOCATION LINEUP LIGHTING
35
MAKING AN IMPRESSION
61
MAKING THE SALE
97
THE COMMUNITY AT THE COUNTER THE PARTS DEPARTMENT
129
SERVICING THE BUSINESS
149
DEALING WITH IN CHANGING TIMES
175
Copyright

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