American Protestants and TV in the 1950s: Responses to a New Medium

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Palgrave Macmillan, Sep 15, 2007 - Business & Economics - 179 pages
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While television today is taken for granted, Americans in the 1950s faced the challenge of negotiating the new medium's place in the home and in American culture in general. Protestant leaders--both mainstream and evangelical--began to think carefully about what television meant for their communities and its potential impact on their work. Using the American Protestant experience of the introduction of television, Rosenthal illustrates the importance of the interplay between a new medium and its users in an engaging book suitable for general readers and students alike.

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About the author (2007)

MICHELE ROSENTHAL is Professor in the Department of Communication at the University of Haifa, Israel.