American Television News: The Media Marketplace and the Public Interest
This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman, " a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries, epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television -- celebrity, gossip-driven "soft news"-- and news "magazines" became increasingly widespread. In the 1980s, cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century and whether television news can still serve both the public interest and maintain an audience.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Ethic of Commercialism
The Era of Network Dominance
Tabloid Television and a World of Talk
Hard NewsSoft News
The Impact of CNN
Other editions - View all
60 Minutes ABC's advertising affiliates all-news American Journalism Review American television anchor anchorman audience Barbara Walters became began breaking Brinkley Brokaw called camera celebrity changed Channel civic journalism CNN's commercial companies corporate correspondent cover coverage critics culture Current Affair Dateline NBC David Diane Sawyer director Disney division documentary Don Hewitt Edward Entertainment Tonight executive producer film Geraldo Rivera gram Harry Reasoner host Ibid interest Internet Interview by author journalists Kennedy live Mike Wallace million movie MSNBC Murrow NBC's newscast newspaper newsreel O.J. Simpson popular Press prime prime-time profit public service radio ratings reporters Rivera Roger Mudd role satellite Sauter says Schonfeld show business sion stars stations story syndicated tabloid television talk shows Ted Turner television journalism tion Today Tom Brokaw Turner vice president Vietnam viewers Walter Cronkite Washington York