American Typeplay

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St Martins Press, 1994 - Art - 191 pages
The advent of the computer has spawned a remarkable proliferation of both typography and type design. American Typeplay is an intensive survey of the masterful uses of type by more than 150 designers working in a variety of media. Over 400 images demonstrate an eclectic array of approaches, from hand lettering to custom font design to retro and vernacular appropriation to classical homage. Striking examples of annual reports, brochures, posters, book jackets, CD packages, magazine covers, typefaces, invitations, catalogs, logos, stationery, media kits, fonts and more are reproduced in full color. A wellspring of typographic ingenuity, American Typeplay demonstrates how today's most noted graphic designers successfully stretch, bend, distort and "play" with type to achieve imaginative results. From the subtle to the outrageous, from the fresh to the bold, American Typeplay celebrates type in the digital age.

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About the author (1994)

Steven Heller is the art director of the NY Times Book Review and co-chair of the MFA Design program at the School of Visual Arts. He is the editor of the AIGA online journal, VOICE. He is a contributing editor to PRINT, EYE, Baseline, and ID. He writes frequently for Metropolis and other design magazines. He is author, co-author, and editor of over 90 books on design and popular culture.

Paul Anderson is President, cofounder, and key course developer at Anderson Software Group, Inc. a professional consulting and training company specializing in teaching C++, C, Java, Object-Oriented Design, UNIX, Shell Programming, and UNIX internals. As a seminar leader, Paul has taught courses to thousands of software developers. Gail Anderson is Director of Research and cofounder of Anderson Software Group, Inc. A key developer for courses on C++, Advanced C++, Java, and Object-Oriented Design with C++, she specializes in researching object-oriented design methodologies and programming techniques.

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