The advent of the computer has spawned a remarkable proliferation of both typography and type design. American Typeplay is an intensive survey of the masterful uses of type by more than 150 designers working in a variety of media. Over 400 images demonstrate an eclectic array of approaches, from hand lettering to custom font design to retro and vernacular appropriation to classical homage. Striking examples of annual reports, brochures, posters, book jackets, CD packages, magazine covers, typefaces, invitations, catalogs, logos, stationery, media kits, fonts and more are reproduced in full color. A wellspring of typographic ingenuity, American Typeplay demonstrates how today's most noted graphic designers successfully stretch, bend, distort and "play" with type to achieve imaginative results. From the subtle to the outrageous, from the fresh to the bold, American Typeplay celebrates type in the digital age.
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1993 Book Jacket Album Cover Alexander Isley Anderson Design Company Archie Ferguson Art Director Art Director Fred Barbara de Wilde Barry Deck Book Cover Brian Kelly Cabarga CD Package Chip Kidd Classicism Comitini Crolick David Carson Designer Art Chantry Designer Carin Goldberg Designer Chip Kidd Deslgner Director Fred Woodward Earl Gee Font Frank Gargiulo Frank Kozik Fred Woodward Gail Anderson Gorman graphic design hand lettering Harp Helene Silverman Herb Lubalin Hoefler Illustrator Jonathan Hoefler Knopf legibility letterforms Logo Louise Fili Lubalin Magazine Cover Magazine Spread Rolling Mark Ryden Matador Records Modern Nancy Mazzei Paula Scher Photographer Poster Records Robin Lynch Rolling Stone Art Ron Louie Scott Makela Smokebomb Spread Rolling Stone Stone Art Director Street New York style Summerford Design tion Tschicold typefaces typeplay typo typography мм мы шт