American Typeplay

Front Cover
Library of Applied Design, 1994 - Art - 191 pages
The advent of the computer has spawned a remarkable proliferation of both typography and type design. American Typeplay is an intensive survey of the masterful uses of type by more than 150 designers working in a variety of media. Over 400 images demonstrate an eclectic array of approaches, from hand lettering to custom font design to retro and vernacular appropriation to classical homage. Striking examples of annual reports, brochures, posters, book jackets, CD packages, magazine covers, typefaces, invitations, catalogs, logos, stationery, media kits, fonts and more are reproduced in full color. A wellspring of typographic ingenuity, American Typeplay demonstrates how today's most noted graphic designers successfully stretch, bend, distort and "play" with type to achieve imaginative results. From the subtle to the outrageous, from the fresh to the bold, American Typeplay celebrates type in the digital age.

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About the author (1994)

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

Paul Anderson is President, cofounder, and key course developer at Anderson Software Group, Inc. a professional consulting and training company specializing in teaching C++, C, Java, Object-Oriented Design, UNIX, Shell Programming, and UNIX internals. As a seminar leader, Paul has taught courses to thousands of software developers. Gail Anderson is Director of Research and cofounder of Anderson Software Group, Inc. A key developer for courses on C++, Advanced C++, Java, and Object-Oriented Design with C++, she specializes in researching object-oriented design methodologies and programming techniques.

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