Amul's India : Based On 50 Years Of Advertising By daCunha Communication
Harper Collins, May 10, 2012 - Art - 228 pages
The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
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advertising agency Air India ALPANA PARIDA ALYQUE PADAMSEE Amitabh Bachchan Amul baby food Amul billboard Amul brand Amul butter hoarding Amul campaign Amul girl Amul hoardings Amul moppet Amul products Amul story Amul‘s Anand became become BEST OF AMUL Bollywood Bombay celebrates cheeky CHOLBE Co-operative Milk Marketing controversial copywriter create milk co-operatives creative cricket CYRUS BROACHA daCunha Communications dairy decades don‘t Dr Kurien DR VERGHESE KURIEN farmers favourite film Gujarat Gujarat Co-operative Milk HARSHA BHOGLE headline hoarding referred humour icon it‘s Kapoor Krishna lives lovable loved Manish Jhaveri Mayawati messages MILIND DEORA Milk Marketing Federation NDDB nearly fifty Nisha outdoor played political politicians popular prime minister Rahul daCunha Rahul Dravid RAJDEEP SARDESAI Sachin Tendulkar SANTOSH DESAI Satyam scam scandal Shah Rukh Khan Shastri Shobhaa SHYAM BENEGAL south Mumbai spoof Sunil Gavaskar Sylvester daCunha topical tribute Utterly butterly delicious VERGHESE KURIEN World Cup