Amway Forever: The Amazing Story of a Global Business Phenomenon

Front Cover
John Wiley & Sons, Jul 5, 2011 - Business & Economics - 224 pages
A fascinating look at five decades of Amway's innovation

Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."

Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.

  • Delves into how innovation has led to Amway's growth into an international powerhouse
  • Reveals Amway's pioneering marketing tactics and sales strategies
  • Offers an historic perspective, as well as a contemporary look, at how the company has evolved

Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.

 

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Contents

Capitalism and Controversy
1
An Adventurous Partnership
15
Taking Flight and Sailing Away
25
Sell Something Everybody Needs
35
Unveiling The Plan
45
Toppling the Pyramid
57
Retooling the Machine
77
Diamonds Rubies Emeralds and Pearls
91
West Meets East
131
The Biggest Market Ever
145
New Heart New Identity
153
Amway Redux
163
The Way Ahead
177
Notes
183
Selected Bibliography
203
About the Author
213

Clash of the Soap Titans
107
Friends in High Places
119

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About the author (2011)

Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets.

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