An Executive's Guide to Fundraising Operations: Principles, Tools, and Trends

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John Wiley & Sons, Feb 23, 2011 - Business & Economics - 256 pages
A straightforward guide to the principles of effective fundraising operations

An Executive Guide to Fundraising Operations provides fundraisers with easy-to-understand approaches to evaluate and address fundraising operations needs and opportunities. This guide simplifies and focuses on the analysis of problems and needs, allowing a quick return to fundraising.

  • Provides the essential framework to improve and innovate development operations
  • Includes dozens of practical tools, including sample policies for data, database, reporting, and business processes
  • Offers sample workflow illustrations for gift processing and acknowledgment, report specification, and other processes
  • Features sample reports for campaign management, performance management, and exception management
  • Delivers effective calculators for operational rules of thumb

No matter what the department is called, most fundraisers struggle with evaluating operational issues. This guide leads you through principles of effective fundraising operations, simplifies complicated topics, and offers solutions to some of the most vexing operations dilemmas.


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Principles of Fundraising Operations
Responsibilities of Your Fundraising Operations Team
Program Support
Trends Fads and Staying Ahead of the Curve
Decision Advice from the Field
Tools for Fundraising Operations
APRA Statement of Ethics
AFP Code of Ethical Principles and Standards

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About the author (2011)

CHRISTOPHER CANNON, CFRE, is a managing associate with Bentz Whaley Flessner, a full-service development consulting firm serving higher education, healthcare, and nonprofits. Mr. Cannon partners with clients around the world to leverage their data, technology, and processes to foster increased fundraising results. His presentations and writing, such as recent articles in AHP Journal and AFP's Advancing Philanthropy, focus the fundraiser on aligning fundraising operations with the organization's programs and mission.

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