An Introduction to International Marketing: A Guide to Going Global

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Kogan Page, 1998 - Business & Economics - 186 pages
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This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.

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About the author (1998)

Keith Lewis is the Senior Examiner in International Marketing at the CIM Diploma and Course Director in the MA in Marketing at the University of Greenwich.

Matthew Housden is an examiner on the CIM Diploma in International Marketing Strategy and Head of the Division of Marketing at the University of Greenwich.

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