An Introduction to Political Communication
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.
Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fifth edition has been revised and updated to include:
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I think political communication must include the act of social movements of resistance and rebellion (overt and covert) or the act of political communication by dissident groups, the weak (powerless), or those who oppose the dominant, influential and powerful class. The political communication acted by the disobedient groups who resist those in power in the form of false compliance.
1 Politics In The Age Of Mediation
2Politics Democracy And The Media
3The Effects Of Political Communication
4The Political Media
5The Media As Political Actors
Part II Communicating Politics
Political Public Relations