An Introduction to Television Studies

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Psychology Press, 2004 - Performing Arts - 340 pages
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This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.
 

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Contents

Introduction
12
Our television
14
Studying programmes
15
Television and society
19
Television audiences
24
television past and present
28
SUMMARY OF KEY POINTS
32
Further reading
33
Postmodern and avantgarde
167
Postmodernism and value
169
Audiences and postmodernism
172
Postmodernism and globalisation
175
Whose postmodernism?
176
MTV as postmodern television
178
SUMMARY OF KEY POINTS
181
Television Realities
183

Television Histories
35
Introduction
36
Inventing television technologies
41
Television institutions
43
Professional cultures in a Golden Age
46
Programmes and forms
51
Me TV
56
SUMMARY OF KEY POINTS
58
Further reading
59
Television Cultures
61
Introduction
62
British television in global contexts
63
Global television
66
Cultural imperialism
68
News nations and the New World Order
71
The global and local interrelationship
78
the Brazilian telenovela
80
SUMMARY OF KEY POINTS
82
Further reading
83
Television Texts and Television Narratives
85
Introduction
86
Connotations and codes
88
Narrative structures
90
Narrative functions
95
Identification
97
Television narrators
99
Signs of the viewer
101
the Guinness Surfer commercial
105
SUMMARY OF KEY POINTS
111
Further reading
112
Television and Genre
113
Introduction
114
Identifying programme genre
115
The generic space of soap opera
118
us and them
119
Sitcom and the problem of humour
121
Talk shows and the performance of morality
123
Reality TV and social control
125
true crime and fictional crime
127
SUMMARY OF KEY POINTS
132
Further reading
133
Television Production
135
Introduction
136
Development
137
Preproduction
140
Production
147
Postproduction
152
the Avid editing system
156
SUMMARY OF KEY POINTS
159
Postmodern Television
161
Introduction
162
Postmodern times
166
Introduction
184
Realism and television technologies
186
British soap opera and realism
188
Realism and ideology
191
News and liveness
192
The documentary mode
193
Crimewatch UK
197
actuality and drama
198
Changing people
200
Big Brother
201
actuality in television news
204
SUMMARY OF KEY POINTS
207
Television Representation
209
Introduction
210
content analysis
211
Feminist work on popular television
214
Sex and the City
216
EastEnders and Goodness Gracious Me
220
The Cosby Show
223
SUMMARY OF KEY POINTS
226
Television You Cant See
229
Introduction
230
A brief history of sex on British television
234
Taste and decency today
241
Theories of regulation
243
the 1991 Gulf War
246
SUMMARY OF KEY POINTS
251
Shaping Audiences
253
Introduction
254
The economics of watching television
255
measuring audiences
257
Audiences in the multichannel environment
258
Competing for valuable audiences
260
Attitudes to the audience
263
Interactivity
265
Paying for interactive television
267
television scheduling
270
SUMMARY OF KEY POINTS
274
Television in Everyday Life
277
Introduction
278
Attention and involvement
279
Broadcasters audience research
281
Audience power
282
Limitations of ethnography
285
Fan audiences
289
Children and television
294
soap opera audiences
296
SUMMARY OF KEY POINTS
300
Glossary of key terms
303
Select bibliography
317
Index
329
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About the author (2004)

Jonathan Bignell is professor of television and film at the University of Reading (UK) and the director of the Centre for Television Drama Studies.

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